Facts Proving Customer Service as a Better Marketing Tool than Advertising

Do you think that advertising your business through newspaper, magazine and internet proves enough to give a real recognition to your brand? With ever-increasing marketing trends and latest technological developments, there is seen a great change in customer’s buying behavior. They are more aware and demanding than before. They hardly make a purchase decision just by looking at an ad on a billboard or while reading about a product in a newspaper.

Now the customers want something real that could convince and entice them to complete a purchase process. One can say that, customers are more practical and they do not get convinced just by reading some typical product promotional lines in a newspaper or magazine ad. Customers’ way of choosing a product has greatly changed now. The modern-day customers prefer to buy from the companies that believe in serving them in real sense. This is the reason that most of the businesses today are using their enhanced customer service strategies as part of their marketing plans.

Following are the facts that prove how customer service is a better marketing tool than advertising.

Enhanced Customer Service Leaves a Lasting Impression

Ads are no doubt a direct and paid promotion of your products or service. Therefore, the customers are well aware that ads will always highlight or even sometimes overstate the qualities of your products.  One cannot judge the quality of your products on the paid words of your ads. Moreover, an ad hardly leaves a lasting impression; it keeps your products or business in the minds of people only for short time. On the other hand, your customer service is an aspect that predicts who you actually are and how much you take care of your clients. When you deliver a positive customer experience, you make a lasting impression on your customers’ mind.  Your customers will always consider you, whenever they plan to purchase for the second time.

Cuts down the Marketing Cost

To run big marketing campaigns for giving recognition to your brand, you need to invest a hefty budget. On the other hand, spending your money on improving your customer service will give you dual benefits both in terms of increased revenues and positive reputation in the market.  Creating a superb customer experience, you can win lifelong customers for your business, who later become your brand advocates.

Considering all aspects, an improved customer service has proven to be the most reliable tool to market your business rather than advertising.

Customer Service – Improving Hospitality Business

The customer care service has a huge impact on the hospitality business. In fact, this business is running solely because of this particular service. Each and every client meets the customer service providers of the hotel or restaurant and judge the hotel through the type of services he gets from them. It is safe to that the customer care agents are the ones who can either make your business or bring it down.

However, there are ways through which you can make sure that your customer service is never bad enough to let that happen. You can make your system so strong that nothing can touch your reputation. There are some hospitality business secrets that are promised to enhance your customer care services and make sure that the clients are always satisfied with the services they are getting.

Here are some of the well kept secrets that will be helping you to give the best customer experience to your clients at all time.

Make Good First Impressions:

The saying “first impression is the last impression” is so true. The hotels that fail to make a good first impression are always unable to keep their clients. In the hospitality business it is very vital for the hotel to maintain their decorum and keep the client smiling when he enters the hotel. If you have been able to make your client satisfied in the first few minutes then you can be sure that he will leave the hotel happily. It is as simple as that.

Train The Staff:

The hospitality business is very much like acting. The customer care staff has to be on their toes at all the times. The people who will have direct contact with the client always have to smile (even if they are not feeling like it), they will always have to be courteous and maintain their cool. The client can act like a Diva, he can be unreasonable and he will definitely make you angry. However, just like any other business you will have to keep on smiling and tend to them in the best way you can.

These tips will sure make your hospitality business thrive.

Customer Service – The Feature That Will Help You Retain Your Reputation in Tough Times

In times like these when economy is bad, maintaining a worthwhile reputation can be tough. Some traits can give your competitors an edge over your company. Therefore, lacking behind in one of them will not only make you lose credibility but clientele as well. One of them is selling and marketing customer experience.  It has the capability to make or break your organization.

Features of customer service to retain reputation in tough times are as follows:

• Be Careful When Hiring – Organizations that want to retain their clients must have the capability to retain their employees as well. They know that the key to building a strong clientele is to hire employees that have the ideal customer service attitude.
• Set Reachable Standards – Once you set a standard, getting below or above that standard can damage your reputation. If you snoop below the ideal level of delivering your standards, then you will lose your customers. If you exceed those standards, then you might not always be able to maintain them and thus, create negative scenario for your organization.
• Frequent Training Sessions – Even the most beautiful trees need constant nourishing and supervision. it is same with the employees as well. Although you have hired the best that are available, but you still need to guide them step by step through the process, provide constant updates and make sure that they are performing their responsibilities like they should.
• Take Care Of Your Employees – Your employees are an important asset of your organization. If you want them to perform well then you need to take care of them as well.  Don’t expect them to give their 100 percent efforts if you don’t treat them with respect and care.

Building and nourishing an organization requires a lot of time and effort, but maintaining a reputation that has been set requires more. Therefore, the next time you think of the key points that can help you improve the overall structure of your organization, do not forget to include customer service.